Three years ago we asked ourselves a question. Could we make a Canada Day shirt that felt like Pure Muskoka, without the obvious mash-up.

Harder than it sounds. A maple leaf on a t-shirt is a maple leaf on a t-shirt. Red and white on red and white. Muskoka has its own visual language. The chair. The lake. The granite. The pine. The shape of the region itself. But pasting any of it next to a flag risks looking like a sticker contest.

So every year we come back to the same brief. Muskoka and Canada, one shirt, no shortcut.

Year one. The leaf. The first Canada Day tee leaned into the maple leaf directly. A Pure Muskoka treatment on a national mark. The shirt that started the program.

Year two. The Red Shirt Rock Cut. Last year's design used the Huckleberry Rock Cut. That wall of granite between Bracebridge and Port Carling that the highway carves through. The closest thing Muskoka has to a roadside monument, set inside a flag layout.

Year three. White Shirt Muskoka Flag. This year is the we rendered in the flag on a white tee with a Muskoka lake scene in it. Two symbols, one mark. The most distilled version of the brief yet.

The album

The thing we didn't plan for was the photos. Every July, family group shots show up in our inbox and on our feed. Parents and kids in matching tees. Dogs in matching tees. Three-generation cottage gatherings, lakeside, dockside, lawn-chair-side. From Dwight to Bala. From Bracebridge to Port Carling. The shirt became a place-marker for the day.

The program now has two parts. The design we make. The album you make with it.

This Canada Day, send us your photo. We'll post the best of them. Year three of the album starts now.