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Discover Why Those Who Love Muskoka Can't Get Enough Of Us

It's A Feeling

When you wear our apparel, you're wearing a piece of Muskoka's heart. It's more than just a place; it's an indescribable emotion that resonates with each one of us. It's a feeling that unites us all in our love for Muskoka, and we're honoured to share it with you.

Keeping Things Local

Ideally we'd do everything in Muskoka, but realistically that's not possible. We make a concentrated effort to design, produce and keep things as local as possible. We're Muskoka through and through.

“Doesn’t get much better than this. Truly love these heavyweight hoodies. They only get better over time and subsequent washings. I’ve owned just about every “heavyweight” cotton hoodie out there. Pure Muskoka stand head and shoulders above the rest…”

– David B.