It's a feeling.
For the people who already know.
Welcome.
You found us.
For some, it's a return. For some, it's a passing.
For everyone who knows it, it's a feeling.
We started Pure Muskoka in 2013 with our cameras and a question: could we come to represent a place to the people who already loved it?
Some places you visit.
Some places become part of you.
Our Story
It started with a single photo.
Two brothers, a couple of cameras, and a hometown that already meant something to thousands of people.
Thirteen years on, we're still publishing as often as we can. Pure Muskoka is a brand built around a place and a feeling, told back to the people who already love it.
What We Make
Built around a place, for the people who know it.
Pure Muskoka Moments
Giving you that Muskoka feeling. Since 2013.
Made by us. Honest about how.
Every shirt is screen-printed in our Bala shop. Every order ships from our Bracebridge store. Where the blanks come from depends on the product. We say so on every page.
Who We Are
Two brothers. Two wives. One Muskoka.
Andy and Ben co-founded Pure Muskoka in 2013.
Ben handles brand and marketing. Andy runs the Bala print shop where every shirt gets made. He also shoots photos and video, and ends up in some of them. Cindy oversees the retail team and handles customer service. Kara keeps the operational lights on.
It's a family business in the literal sense.
