About Us


Our Goal Is To Be A Reflection Of Your Muskoka And Whatever It Means To You

We know the above description is pretty vague when it comes to learning more about Pure Muskoka. But we really believe that it is more about Muskoka than us.

We are the peace you feel while sitting on the edge of the dock in the early morning. We are the elation that fills you as you’re flying in a boat with the wind in your hair.  We are the enchantment of a loon’s call echoing through your consciousness. We are the excitement that flows through you at the sight of a deer running into the woods or a Pileated Woodpecker landing in a nearby tree. We are even the frustration felt at the hand of pesky black flies and 7 feet of snow. Whatever your experience of this magical place, Pure Muskoka will reflect it back to you.

It is our hope that you are reminded and inspired and fall in love with it again, every single day, whether you are here in the flesh or living vicariously through our clothing, photos, videos and pages.

Muskoka is impossible to put into words, but once you’re here, you get it.

Pure Muskoka - The Business

Pure Muskoka was conceived as a local digital media company that offered fresh and unique digital content that served those who love Muskoka. We managed to win over the hearts and minds of those passionate about Muskoka with our Pure Muskoka Moments (daily Instagram and Facebook photos). We hadn’t really put all of our minds and efforts on figuring out how to turn until November 2019.

At this point we decided, based on all the feedback we received from our followers, that lifestyle clothing was it.

So we jumped full into the business. We’ve turned our properties into full on printing and production facilities. We’re printing t-shirts in our garage in Bala. It really is a small business, run by two brothers. We do everything ourselves from designing the shirts and tags to printing the clothing to sewing on the tags. We started Pure Muskoka with the "Work Hard" and "Play Hard" mindset, and it's been amazing. We believe in Balance. We believe in it so much we left our "City Careers" and relocated to Muskoka to build a life that fulfills our career passions and aspirations while at the same time reconnecting us with nature.  

So here we are - in what we believe is the greatest place on earth. The feedback has been amazing and we’re excited to keep spreading that “Muskoka Feeling”.