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There’s something iconic and nostalgic about the 400/11 highway split at the north end of Barrie. For those of us driving north from the city, you can almost feel the stress fall away as you know you’re entering the north.
We made the Decisions, Decisions shirt because that moment deserves a name. The one where the lanes split, the traffic thins, and you feel something shift without fully realizing why. It’s a sign most people pass without thinking, but for those who know it, it marks the beginning of something else entirely. We kept coming back to it because it’s more than a highway sign. It’s a feeling.
"I have a brother in Seguin and we always discuss when we hit the O/S split after Barrie the FREEDOM we feel is amazing. Two lanes to paradise. To capture this moment on a T-Shirt was rewarding. The shirt is comfortable and good quality. I would recommend Pure Muskoka wear to anyone who loves the North."
— Brian A.
Just Past Barrie
