It’s Not Where I Am. It’s Who I Am.
Proudly worn. Instantly felt.
Part of our Canada Day 2025 collection, this tee is more than a design—it’s a declaration. With clean, minimalist text split by a bold red maple leaf, it says exactly what every Canadian knows deep down: our identity runs deeper than borders or coordinates.
Lightweight, breathable, and made for wherever summer takes you—from dock days and campfires to patios and road trips. Available in classic and new colourways with black or white print to match your vibe.
This isn’t just a shirt.
It’s a reminder of who you are—and what connects us all.
Best seller
It's Who I Am T-Shirt
Made to Order in Our Muskoka Shop
Typically ships within 3–5 business days
Why made to order?
It’s Not Where I Am. It’s Who I Am.
Proudly worn. Instantly felt.
Part of our Canada Day 2025 collection, this tee is more than a design—it’s a declaration. With clean, minimalist text split by a bold red maple leaf, it says exactly what every Canadian knows deep down: our identity runs deeper than borders or coordinates.
Lightweight, breathable, and made for wherever summer takes you—from dock days and campfires to patios and road trips. Available in classic and new colourways with black or white print to match your vibe.
This isn’t just a shirt.
It’s a reminder of who you are—and what connects us all.
Hello!!!! We are so happy with our “It’s Not Where I Am 🇨🇦 It’s Who I Am” sweatshirt and hoodie!! Just thought you’d like to know that they are headed…. Along with us!!….
to the WINTER OLYMPICS!!!!
Your products AND your customer service are the absolute best!! We just had to take you with us as we cheer on our favourite athlete, Keaton Bruggeling in the 4-man bobsleigh race, and all of team Canada!!!!
Go Canada Go!! 🥰🇨🇦
Hugs, Melody and Ron
Designed To Be Lived In
Soft from day one and built to hold its shape. These t-shirts are made to be worn often, not overthought. Easy on warm days, layered when the air cools, and ready whenever you are.
Lightweight by design, not by compromise. These t-shirts are soft, breathable, and easy to wear from the first pull-on. They’re made to move with you, layer well, and feel right all day without feeling heavy or stiff.
“It’s Not Where I Am. It’s Who I Am.” isn’t a slogan — it’s a mindset. A quiet confidence. A reminder of who we are and what we stand for, no matter where life takes us.
Made from a soft, lightweight cotton blend that feels comfortable from the first wear and only gets better over time. These t-shirts are breathable, easy to layer, and designed to move with you, not weigh you down. The fit is relaxed without feeling sloppy, making them the kind of tee you wear often, wash regularly, and keep reaching for.
