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It's Who I Am T-Shirt

$35.00
Buy 4 Tees, Get a 5th Free
Unisex

Buy 4 tees, the 5th is on us

FREE

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Free shipping in Ontario over $150.

Ships within 2 business days, tracking provided.

It's Not Where I Am. It's Who I Am.

Seven words and a red maple leaf, set across the chest.

This is our fifth Canada Day drop. The 2022, 2023, and 2024 versions sold out, and people kept asking for it back. The design hasn't changed because the idea hasn't.

Being Canadian isn't a postal code. It's a way of standing in the world. Quiet, capable, comfortable in its own skin.

The tee is the everyday version. The one that ends up on your back when you're not thinking about what you're wearing. Worn at the lake, under a flannel in October, packed in the bag without ceremony.

Three colours, with the print in black or white to suit. Sized XS to 3XL. Made to order in our Bracebridge shop on a soft cotton blend that wears in fast and softens with every wash.

Wear it for the long weekend. Wear it all year.

Because Canada isn't where you're standing. It's who you are.

Fit notes

Because of its retail fit, the this shirt fits like it's been tailored just for you. No more boxy, oversized tees or slim-fit styles that are uncomfortably slinky.

The classic crew neck collar will lay smoothly against your neckline, adding just a bit of detail. You will be pleasantly surprised by the lightweight but durable quality of this garment.

Most people wear their usual size. The cotton softens and relaxes over the first few washes.

Fabric & care
Premium summer-weight cotton

This tee is a premium summer-weight cotton blend, designed to breathe in Muskoka summer heat.

All colours except black and white: 52% airlume combed and ringspun cotton, 48% polyester,

Black and white: 100% Cotton (airlume, ringspun).

Lighter than mass-market heavyweights by choice. Some customers expect every tee to feel like a thick and bulky; this one's not built for that. If you want a tee that disappears on a hot July dock, this is it.

Care

Machine wash cold with like colours. Tumble dry low. Do not iron decoration. Cool iron, if needed.

Where this is made

Finished in Muskoka

Designed in our shop. Screen-printed on our press in Bala, Muskoka. Quality-checked, tagged, and packaged before shipping.

Built on the right foundation

We tried a lot of tees. This is the one we kept coming back to. Mid-weight cotton with a soft hand, shoulders that sit where shoulders should, a crew neck that holds its shape. Takes a print clean and stays clean, wash after wash. Soft from the start, softer with every wash.

Shipping & returns

Standard shipping

Orders ship from our Bracebridge store in 1-2 business days. Canada delivery takes another 2-5 business days. Tracking lands in your inbox when the label prints.

Free shipping

Free shipping in Canada over $150.

Returns

Returns within 30 days of delivery, on unworn items with original tags. Free for Ontario customers. Outside Ontario, you cover return shipping; we refund to your original payment method as soon as the return arrives. Made-to-order items (Community Collection, custom designs) are final sale, because each one's made specifically for you. Sale and final-inventory items are also final sale.

Full return policy →
It's Who I Am T-Shirt
Subtle, but loud

Quiet Confidence

Subtle, but loud

It's Not Where I Am. It's Who I Am. It's not a slogan. It's a mindset. Canada isn't a place. It's a way of carrying yourself.

We don't shout about it.

The slogan on this shirt is a mark. You wear it and people know what you are without you having to say.