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All Articles

Every story from The Journal, newest first.

Dock Day - Pace Yourself - Pure Muskoka
Food + Drink

Pace Yourself - Muskoka's Not For Everyone

A lesson in learning how to pace yourself when drinking in Muskoka. Days start early and end late...

July 18, 2026
Pure Muskoka - Shop
Muskoka Life

Three Shops. No Typical Day.

People sometimes ask what a typical day looks like for us. The honest answer is that there isn't...

July 10, 2026
Why We Wave On The Water - Pure Muskokaa
Muskoka Life

The Wave

Nobody taught us the wave. It's a rule of the lake that was never written down. Then my...

July 8, 2026
Shin Wrecker
Muskoka Life

Shin Wrecker

  These hitches, they lurk. Waiting. They’re the ninjas of the trailer world, hidden in plain sight. You...

July 4, 2026
Canada Day on a Wednesday - Pure Muskoka
Muskoka Life

A Wednesday. Of All Days

Every so often the calendar does us dirty, and this is one of those years. Canada Day is...

June 27, 2026
Welcome Back Everyone, Summer's Here in Muskoka - Pure Muskoka
Muskoka Life

Summer's Here. So Is Everybody Else

Summer officially arrived three days ago, and Muskoka is in full swing. If you live here year-round, like...

June 23, 2026
Longest Month of the Year - Pure Muskoka
Muskoka Life

The Month of Awake

The longest day already came and went. Muskoka's best light is right now, and it's leaving a few...

June 23, 2026
Where the city fades away - Behind the Decisions, Decisions Shirt - Pure Muskoka
Style

Where The City Falls Away

If you're coming up to Muskoka from the south, there's really only one way in: Highway 400 or...

June 19, 2026
how to turn your t-shirt to a tank top
Style

How To Turn Your Tee To A Tank Top

This easy DIY project not only breathes new life into your beloved shirt but also lets you create...

June 17, 2026
Some Things Don't Change
Style

Some Things Don't Change

There's a kind of Muskoka that lives in old photographs. Steamships at the Bala dock. Wooden boats idling...

June 9, 2026
Our Canada Day Designs
Style

Our Canada Day Designs

Five years ago we asked ourselves a question. Could a Canada Day shirt feel like Muskoka, without the...

June 4, 2026
The Ordinary Magic of Muskoka - Ducks nipping at your Toes - Pure Muskoka
Muskoka Life

The Ordinary Magic of Muskoka

Muskoka has a way of stopping you in your tracks. Not always for the obvious reasons. More often...

June 2, 2026