Five year ago we asked ourselves a question. Could we make a Canada Day shirt that felt like Pure Muskoka, without the obvious mash-up.

Harder than it sounds. A maple leaf on a t-shirt is a maple leaf on a t-shirt. Red and white on red and white. Muskoka has its own visual language. The chair. The lake. The granite. The pine. The shape of the region itself. But pasting any of it next to a flag risks looking like a sticker contest.

So every year we come back to the same brief. Muskoka and Canada. One shirt. No shortcut.

Year one. The leaf. Ice blue.(Shop Now)

We started by avoiding red and white entirely. A maple leaf on an ice blue tee, with a Muskoka scene rendered inside the leaf. Could we say Canada Day without the obvious palette? Turned out yes.

Year two. Huckleberry. On red. (Shop Now)

The leaf gave way to the flag. The flag held the Huckleberry Rock Cut. That wall of granite between Bracebridge and Port Carling that the highway carves through. The closest thing Muskoka has to a roadside monument, set inside a flag layout. The one people kept asking when we'd make another like it.

Year three. The same flag, in reverse. (Shop Now)

We took the year-two layout and flipped it. White tee instead of red. The rock cut came out, an iconic Muskoka lake photograph went in. Two symbols, one mark. The most distilled version of the brief yet.

Year four. The departure. (Shop Now)

We wanted off the template for a year. The world was tense in a different way than usual, and the line that kept coming up was IT'S NOT WHERE I AM. IT'S WHO I AM. That became the Canada Day piece. No flag, no symbol. Just the line. It's still our best seller a year later. Some shirts stop. That one didn't.

Year five. The boat flag. (Shop Now)

While going through old footage we found a clip from a ride on a wooden boat. Canadian flag at the back, wake stretching out behind it. We knew immediately. The 2026 shirt is a still frame from that ride. No edit, no graphic. Just the photograph, on the tee.