It's Who I Am Hoodie

$88.00

Unisex

Colour: Storm Blue

Size

Quantity

Ships within 2 business days, tracking provided.

Free shipping in Ontario over $150.

It's Not Where I Am. It's Who I Am.
Proudly Canadian. Deeply personal.

Our Canada Day 2025 Collection isn’t just a follow-up—it’s a statement. Building on the legacy of our sold-out 2022, 2023, and 2024 drops, this year’s design says it all with seven simple words and a bold red maple leaf at the centre.

Because being Canadian isn’t just about geography—it’s about identity. It’s about who you are, what you value, and the quiet pride you carry wherever you go.

Available in multiple colours and built on our premium mid-weight fleece, this hoodie is soft, durable, and ready for every part of your summer—from the city to the cottage and everywhere in between.

Wear it for the long weekend.
Wear it all year.
Because Canada isn’t just where you’re standing.
It’s who you are.

Fit notes

Cut for a relaxed unisex fit. Generous through the chest and sleeves. Sits at the hip. Heavyweight construction holds its shape over time.

Most people wear their usual size. If you prefer a closer fit and you're between sizes, size down. If you want it boxier or plan to layer, size up.

Fabric & care

Heavyweight cotton blend

Crafted from a premium heavyweight cotton blend, this Hoodie is ultra-soft on the inside while maintaining a structured, durable feel on the outside. The ring-spun fleece ensures long-lasting comfort, while the double-stitched seams add extra durability.

Heavier than most mass-market hoodies; if you've worn one of these before, you'll know the weight before you read this.

Care

To keep your hoodie looking and feeling great, machine wash cold and tumble dry low. Avoid bleach and high heat to preserve the fabric’s softness and shape. Over time, this hoodie will break in perfectly, giving you that well-loved, lived-in feel.

Where this is made

Finished in Muskoka

Designed, printed, and carefully finished in our Bala workshop.

Every piece is checked, tagged, and packed by our team before it ships from Bracebridge.

Built on the right foundation

We source our hoodies, crewnecks and 1/4 zips globally, choosing only what meets our standards for quality, comfort, and consistency. This particular garment was sourced in China (read more on why)

Then we bring it home and make it Pure Muskoka.

Where every product is made → Our approach to making things →

Shipping & returns

Standard shipping

Orders ship from our Bracebridge store in 1-2 business days. Canada delivery takes another 2-5 business days. Tracking lands in your inbox when the label prints.

Free shipping

Free shipping in Canada over $150.

Returns

Returns within 30 days of delivery, on unworn items with original tags. Free for Ontario customers. Outside Ontario, you cover return shipping; we refund to your original payment method as soon as the return arrives. Made-to-order items (Community Collection, custom designs) are final sale, because each one's made specifically for you. Sale and final-inventory items are also final sale.

Full return policy →

"We ordered the mens Tshirt and 2 hoodies. Both are great and fast delivery time. I have to add that the hoodies are such great quality, soft and snuggly inside while being thick material to keep us warm in cold weather. Cant wait to wear them around the campfire!"
— Janice K.

Quiet Confidence

Subtle, but loud

It's Not Where I Am. It's Who I Am. It's not a slogan. It's a mindset. Canada isn't a place. It's a way of carrying yourself.

We don't shout about it.

The slogan on this shirt is a mark. You wear it and people know what you are without you having to say.

Round it out.

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