It's Not Where I Am. It's Who I Am.
Proudly Canadian. Deeply personal.
Our Canada Day 2025 Collection isn’t just a follow-up—it’s a statement. Building on the legacy of our sold-out 2022, 2023, and 2024 drops, this year’s design says it all with seven simple words and a bold red maple leaf at the centre.
Because being Canadian isn’t just about geography—it’s about identity. It’s about who you are, what you value, and the quiet pride you carry wherever you go.
Available in multiple colours and built on our premium mid-weight fleece, this hoodie is soft, durable, and ready for every part of your summer—from the city to the cottage and everywhere in between.
Wear it for the long weekend.
Wear it all year.
Because Canada isn’t just where you’re standing.
It’s who you are.
Best seller
It's Who I Am Hoodie (Unisex)
Made to Order in Our Muskoka Shop
Typically ships within 3–5 business days
Why made to order?
It's Not Where I Am. It's Who I Am.
Proudly Canadian. Deeply personal.
Our Canada Day 2025 Collection isn’t just a follow-up—it’s a statement. Building on the legacy of our sold-out 2022, 2023, and 2024 drops, this year’s design says it all with seven simple words and a bold red maple leaf at the centre.
Because being Canadian isn’t just about geography—it’s about identity. It’s about who you are, what you value, and the quiet pride you carry wherever you go.
Available in multiple colours and built on our premium mid-weight fleece, this hoodie is soft, durable, and ready for every part of your summer—from the city to the cottage and everywhere in between.
Wear it for the long weekend.
Wear it all year.
Because Canada isn’t just where you’re standing.
It’s who you are.
Hello!!!! We are so happy with our “It’s Not Where I Am 🇨🇦 It’s Who I Am” sweatshirt and hoodie!! Just thought you’d like to know that they are headed…. Along with us!!….
to the WINTER OLYMPICS!!!!
Your products AND your customer service are the absolute best!! We just had to take you with us as we cheer on our favourite athlete, Keaton Bruggeling in the 4-man bobsleigh race, and all of team Canada!!!!
Go Canada Go!! 🥰🇨🇦
Hugs, Melody and Ron
Designed To Be Lived In
Soft, substantial, and easy from day one. These hoodies are made to be worn constantly — not babied, not saved for special occasions. The kind you reach for on cold mornings, late nights, and everything in between.
Designed to keep you warm without feeling bulky or stiff. The fleece has enough weight to hold heat, but enough breathability to stay comfortable whether you’re outside or settling in for the night.
“It’s Not Where I Am. It’s Who I Am.” isn’t a slogan — it’s a mindset. A quiet confidence. A reminder of who we are and what we stand for, no matter where life takes us.
Made from a soft, heavyweight cotton blend that feels broken-in from the start and gets better with wear. The fleece-lined hood adds warmth where it matters, the stitching is reinforced where it counts, and the fit is intentionally generous — comfortable, relaxed, and easy to live in. It’s the kind of hoodie you wear hard, wash often, and keep reaching for.
