It’s Who We Are.
IWIA started as a simple idea:
that Canadian identity matters more than location.
Now it’s something bigger.
From city sidewalks to quiet lake roads.
From frozen rinks to the dock.
From coast to coast.
This is about showing up as who we are, wherever we happen to be.
If you’re wearing your IWIA gear, alone, with friends, with family, at home or halfway across the country, we want to see it.
Monthly Draw
Each month, one submission will be randomly selected to receive a
$250 Pure Muskoka Gift Certificate.
No voting.
No popularity contest.
Just a thank-you for being part of it.
We Want To See Your Photos
- Photos can feature you, friends, family, or all of the above
- Locations can be anywhere—near or far
- By submitting, you’re giving us permission to share your photo as part of the IWIA story across our channels
Don’t overthink it.
This isn’t about the perfect photo.
It’s about showing up as you are,
wherever you are.
A quick snap.
A group shot.
A quiet moment or a loud one.
If you’re wearing IWIA, it belongs here.
Because who we are travels with us.
It’s Not Where We Are.
It’s Who We Are.
