Moon River

Moon River winds out of Bala carrying generations of Muskoka summers with it. Fast water under the bridge. Boats heading toward Georgian Bay. Cottages tucked along rocky shoreline where the sound of the current becomes part of the background all season long. Equal parts adventure route and quiet escape, it’s the kind of place people feel connected to the moment they hear the name.

The Moon River collection is part of Pure Muskoka's Community Collection program: apparel designed and screen-printed in our Bala shop for specific Muskoka places. Lakes, points, towns, islands, bays, rivers, roads. Not a region. A specific place. Yours.

Each design is limited to its community and made to order. Hoodies, crewnecks, and t-shirts in adult and kids' sizes. All carrying the Moon River name. The gear you'd actually wear there. The kind of thing you recognize at the Bala bridge, the marina, or passing another boat headed downriver on a hot summer afternoon.

If you're from Moon River, this is your gear. The catalogue of your own place.