It's Not Where I Am. It's Who I Am - Crewneck - Bone - Female Model

It's Who I Am Crewneck

$78.00

Unisex

Colour: Navy

Size

Quantity

Made to order. Ships in 3-5 business days.

Free shipping in Ontario over $150.

It's Not Where I Am. It's Who I Am.

Nine words and a red maple leaf, set across the chest.

This is our fifth Canada Day drop. The 2022, 2023, and 2024 versions sold out, and people kept asking for another.

Being Canadian isn't a postal code. It's a way of standing in the world. Quiet, capable, comfortable in its own skin.

The crewneck is the in-between piece. Not as bundled-up as a hoodie, not as bare as a tee. The kind of thing you reach for in May, in October, on the porch, at the airport.

Four colours. Sized XS to 3XL. Made to order in our Bala shop on a mid-weight fleece. Soft from the first wear, better after the tenth.

Because Canada isn't where you're standing. It's who you are.

Fit notes

Heavyweight unisex crewneck. Boxy through the body, ribbed cuffs and hem.

Most people wear their usual size. Sizes up if you want extra room for layering.

Fabric & care

Heavyweight cotton blend

Crafted from a premium heavyweight cotton blend, this crewneck is ultra-soft on the inside while maintaining a structured, durable feel on the outside. The ring-spun fleece ensures long-lasting comfort, while the double-stitched seams add extra durability.

Heavier than most mass-market crewnecks; if you've worn one of these before, you'll know the weight before you read this.

Care

To keep your hoodie looking and feeling great, machine wash cold and tumble dry low. Avoid bleach and high heat to preserve the fabric’s softness and shape. Over time, this hoodie will break in perfectly, giving you that well-loved, lived-in feel.

Where this is made

Finished in Muskoka

Designed, printed, and carefully finished in our Bala workshop.

Every piece is checked, tagged, and packed by our team before it ships from Bracebridge.

Built on the right foundation

We source our hoodies, crewnecks and 1/4 zips globally, choosing only what meets our standards for quality, comfort, and consistency. This particular garment was sourced in China (read more on why)

Then we bring it home and make it Pure Muskoka.

Where every product is made → Our approach to making things →

Shipping & returns

Standard shipping

Orders ship from our Bracebridge store in 1-2 business days. Canada delivery takes another 2-5 business days. Tracking lands in your inbox when the label prints.

Made to order

Some Pure Muskoka items are made when you order them. Community Collection (lake designs), Your Spot custom coordinates, and IWIA pieces are printed and finished in our Bala shop. Production takes about 3 to 5 business days, plus 2-5 for Canada delivery. Mixed orders ship together once everything's ready. These items aren't held at either store, so if you walk in looking for one, the staff will place the order online for you.

Free shipping

Free shipping in Canada over $150.

Returns

Returns within 30 days of delivery, on unworn items with original tags. Free for Ontario customers. Outside Ontario, you cover return shipping; we refund to your original payment method as soon as the return arrives. Made-to-order items (Community Collection, custom designs) are final sale, because each one's made specifically for you. Sale and final-inventory items are also final sale.

Full return policy →

"After sorting out the correct size, these tops are terrific. Pure Muskoka amazing to deal with."
— Bob I.

Quiet Confidence

Subtle, but loud

It's Not Where I Am. It's Who I Am. It's not a slogan. It's a mindset. Canada isn't a place. It's a way of carrying yourself.

We don't shout about it.

The slogan on this shirt is a mark. You wear it and people know what you are without you having to say.

Round it out.

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