FREE shipping over $150

FREE shipping over $150 and FREE returns (in Ontario)

New To Pure Muskoka? Start Here

Your cart

Your cart is empty

Continue shopping
Iconic Tee - Male Model - Pure Muskoka
Iconic T-Shirt - Deep Teal - Female Model - Pure Muskoka
Iconic T-Shirt
Iconic Tee - Flat Lay - Pure Muskoka
Iconic T-Shirt
Iconic T-Shirt
Iconic T-Shirt
Iconic T-Shirt
Iconic T-Shirt
Iconic T-Shirt

Iconic T-Shirt

$35.00
Buy 4 Tees, Get a 5th Free
Unisex

Buy 4 tees, the 5th is on us

FREE

No tees in your cart yet. Add four to unlock your fifth.

Free shipping in Ontario over $150.

Ships within 2 business days, tracking provided.

Boat. Fire. Maple. Muskoka chair. Water. Pine.

Six things you'd point at if someone asked you to describe the place. Printed on the tee that put us on the map. Soft, light, the kind that ends up in the rotation and stays there.

Made in our Bala shop. A reminder you can wear, wherever you happen to be.

Fit notes

Because of its retail fit, the this shirt fits like it's been tailored just for you. No more boxy, oversized tees or slim-fit styles that are uncomfortably slinky.

The classic crew neck collar will lay smoothly against your neckline, adding just a bit of detail. You will be pleasantly surprised by the lightweight but durable quality of this garment.

Most people wear their usual size. The cotton softens and relaxes over the first few washes.

Fabric & care
Premium summer-weight cotton

This tee is a premium summer-weight cotton blend, designed to breathe in Muskoka summer heat.

All colours except black and white: 52% airlume combed and ringspun cotton, 48% polyester,

Black and white: 100% Cotton (airlume, ringspun).

Lighter than mass-market heavyweights by choice. Some customers expect every tee to feel like a thick and bulky; this one's not built for that. If you want a tee that disappears on a hot July dock, this is it.

Care

Machine wash cold with like colours. Tumble dry low. Do not iron decoration. Cool iron, if needed.

Where this is made

Finished in Muskoka

Designed in our shop. Screen-printed on our press in Bala, Muskoka. Quality-checked, tagged, and packaged before shipping.

Built on the right foundation

We tried a lot of tees. This is the one we kept coming back to. Mid-weight cotton with a soft hand, shoulders that sit where shoulders should, a crew neck that holds its shape. Takes a print clean and stays clean, wash after wash. Soft from the start, softer with every wash.

Where every product is made → Our approach to making things →
Shipping & returns

Standard shipping

Orders ship from our Bracebridge store in 1-2 business days. Canada delivery takes another 2-5 business days. Tracking lands in your inbox when the label prints.

Free shipping

Free shipping in Canada over $150.

Returns

Returns within 30 days of delivery, on unworn items with original tags. Free for Ontario customers. Outside Ontario, you cover return shipping; we refund to your original payment method as soon as the return arrives. Made-to-order items (Community Collection, custom designs) are final sale, because each one's made specifically for you. Sale and final-inventory items are also final sale.

Full return policy →

More tees.

The Boat Flag T-Shirt

The Boat Flag T-Shirt

$35.00
Pure Muskoka Canada Flag T-Shirt

Pure Muskoka Canada Flag T-Shirt

$35.00
Pure Muskoka Canada Flag T-Shirt

Pure Muskoka Canada Flag T-Shirt

$35.00
It's Who I Am T-Shirt

It's Who I Am T-Shirt

$35.00
I Like Turtles Tee

I Like Turtles Tee

$35.00
Nature's Chair

Nature's Chair

$35.00
Your Spot T-Shirt

Your Spot T-Shirt

$39.00
Decisions, Decisions - 400/11 Split T-Shirt

Decisions, Decisions - 400/11 Split T-Shirt

$35.00
Iconic - Six Muskoka Icons - Pure Muskoka

The Short List

The shorthand for a feeling.

It's not just the lake. Plenty of places have lakes. It's the way the pines and granite take over past Gravenhurst. The way conversations slow down on the dock. The way time stops being a thing. The Iconic Collection puts six pieces of that on your chest. Boat. Fire. Maple. Muskoka chair. Water. Pine. The shorthand for a feeling we recognize the second we have it.

Recently viewed