{"title":"Vintage Collection","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThere's a kind of Muskoka that lives in old photographs. Steamships at the Bala dock. Wooden boats running between the lakes. A woman mid-air over the river in 1925. The vintage Esso sign still standing at Mortimer's Point. Some of it's gone. Some of it's still here. We wanted to celebrate what stayed.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Pure Muskoka Vintage Collection is a series of shirts pulled from real photographs, real places, real Muskoka moments. Each one is a specific point in time. Each one carries its own story.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDesigned and screen-printed in our Bala shop.\u003c\/p\u003e","products":[{"product_id":"the-jump","title":"The Jump T-Shirt","description":"\u003cp data-start=\"599\" data-end=\"626\"\u003eA moment suspended in time.\u003c\/p\u003e\n\u003cp data-start=\"628\" data-end=\"719\"\u003eSomewhere between fear and freedom, there’s a decision.\u003cbr data-start=\"683\" data-end=\"686\"\u003eNo hesitation. No second thought.\u003c\/p\u003e\n\u003cp data-start=\"721\" data-end=\"735\"\u003eJust the jump.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"849\"\u003eThis design captures something that hasn’t changed in generations.\u003cbr data-start=\"803\" data-end=\"806\"\u003eA feeling you don’t explain. You just know.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"849\"\u003e\u003cmeta charset=\"utf-8\"\u003ePhotographed by John Boyd, August 3, 1925.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"XS","offer_id":42145205223479,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":42145205256247,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":42145205289015,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":42145205321783,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":42145205354551,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"XXL","offer_id":42145205387319,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"3XL","offer_id":42145205420087,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/the-jump-female-1200x1600.jpg?v=1781040817"},{"product_id":"the-boat-flag-t-shirt","title":"The Boat Flag T-Shirt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery Canada Day we make a shirt. This is the fifth one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe photograph: a Canadian flag on the back of a wooden boat, headed across Lake Muskoka. The flag had been on that boat for years before we ever pointed a camera at it. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePrinted and finished in our Bala shop.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"XS","offer_id":42255760523319,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":42255760556087,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":42255760588855,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":42255760621623,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":42255760654391,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"XXL","offer_id":42255760687159,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"3XL","offer_id":42255760719927,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/boat-flag-1200x1600-flat-lay-2.jpg?v=1780505630"},{"product_id":"mortimers-point-esso-t-shirt","title":"Mortimer's Point Esso T-Shirt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBetween Bala and Port Carling, if you're moving by boat, you'll know when you're passing Mortimer's Point. The vintage Esso sign catches the afternoon light. It's been there longer than most of us. The Mortimer family has run this marina since 1856.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt's not a gas station marker. It's not a navigation landmark. It's a reminder that some things have a way of persisting. That not everything from the old Muskoka has been replaced.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePrinted and finished in our Bala shop.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"XS","offer_id":42265779863607,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":42265779896375,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":42265779929143,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":42265779961911,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":42265779994679,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"XXL","offer_id":42265780027447,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"3XL","offer_id":42265780060215,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/mortimers-point-esso-flat-lay.jpg?v=1781040942"},{"product_id":"indian-river-t-shirt","title":"Indian River T-Shirt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBetween Lake Muskoka and Lake Rosseau, there's a stretch of water that runs through Port Carling called the Indian River. Tree-lined banks on either side. Slow water in the middle. The route every old wooden boat takes when it's moving between lakes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA deep, rolling, throaty rumble you feel more in your chest than hear with your ears. Mahogany hull, polished brass, Canadian flag snapping at the stern. Some lucky Muskokans still have these boats. The rest of us know the feeling.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePrinted and finished in our Bala shop.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"XS","offer_id":42265787957303,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":42265787990071,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":42265788022839,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":42265788055607,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":42265788088375,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"XXL","offer_id":42265788121143,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"3XL","offer_id":42265788153911,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/indian-river-flat-lay.jpg?v=1781041160"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/collections\/some-things-dont-change-featured.jpg?v=1781040367","url":"https:\/\/www.puremuskoka.com\/collections\/vintage-collection.oembed","provider":"Pure Muskoka","version":"1.0","type":"link"}