{"title":"Spring Favourites","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSpring in Muskoka is a slow door-opening. Ice goes out. The peepers start. Someone gets the first fire going on the dock even though it's still too cold to swim. A few weeks later the long weekend hits and everyone shows up at once.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is for the weeks in between. The morning hoodie that never quite leaves. The tee that goes under the flannel that goes under the puffer. The piece that follows you to the truck, to the cottage, back to the city.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA small group of pieces we keep coming back to as the season opens. New stuff, returning stuff, the occasional staple that always belongs in spring. Pull from anything below.\u003c\/p\u003e","products":[{"product_id":"decisions-decisions-400-11-split-t-shirt","title":"Decisions, Decisions - 400\/11 Split T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThere’s something iconic and nostalgic about the \u003cstrong\u003e400\/11 highway split\u003c\/strong\u003e at the north end of Barrie. For those of us driving north from the city, you can almost feel the stress fall away as you know you’re entering the north.\u003c\/p\u003e\n\u003cp\u003eWe made the \u003cstrong\u003eDecisions, Decisions\u003c\/strong\u003e shirt because that moment deserves a name. The one where the lanes split, the traffic thins, and you feel something shift without fully realizing why. It’s a sign most people pass without thinking, but for those who know it, it marks the beginning of something else entirely. We kept coming back to it because \u003cstrong\u003eit’s more than a highway sign. It’s a feeling.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"White \/ XS","offer_id":41240288329783,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ S","offer_id":32303424372791,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":32303424471095,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":32303424536631,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":32303424602167,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ XXL","offer_id":32303424667703,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ 3XL","offer_id":32303424733239,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Grey \/ XS","offer_id":41722364264503,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Grey \/ S","offer_id":39715824861239,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Grey \/ M","offer_id":39715824926775,"sku":"","price":35.0,"currency_code":"CAD","in_stock":false},{"title":"Grey \/ L","offer_id":39715824992311,"sku":"","price":35.0,"currency_code":"CAD","in_stock":false},{"title":"Grey \/ XL","offer_id":39715825057847,"sku":"","price":35.0,"currency_code":"CAD","in_stock":false},{"title":"Grey \/ XXL","offer_id":39715825123383,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Grey \/ 3XL","offer_id":39715825188919,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/white-decisions-decisions-7-1600x2000.jpg?v=1761391313"},{"product_id":"decisions-decisions-hoodie-unisex","title":"Decisions, Decisions Hoodie","description":"\u003ch5 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe tee is for July drives. 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Just warmer.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"XS","offer_id":41719062429751,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":40082062049335,"sku":"","price":88.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":40082062082103,"sku":"","price":88.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":40082062114871,"sku":"","price":88.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":40082062147639,"sku":"","price":88.0,"currency_code":"CAD","in_stock":false},{"title":"XXL","offer_id":40082062180407,"sku":"","price":88.0,"currency_code":"CAD","in_stock":false},{"title":"3XL","offer_id":40082063097911,"sku":"","price":88.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/products\/decisions-hoodie1-1800.jpg?v=1674913357"},{"product_id":"northfleece-overshirt-unisex","title":"Northfleece Overshirt","description":"\u003cp\u003eDesigned with durable snap buttons for easy wear, it’s the ideal layer for those crisp Muskoka mornings or cool evenings by the lake. Whether you’re exploring the rugged outdoors or lounging by the fire, this versatile shirt has you covered in comfort and style.\u003cstrong data-v-f785b292=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"Navy \/ XS","offer_id":41266236194871,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ S","offer_id":41266236227639,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ M","offer_id":41266236260407,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ L","offer_id":41266236293175,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ XL","offer_id":41266236325943,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ XXL","offer_id":41266236358711,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ 3XL","offer_id":41266236981303,"sku":"","price":94.0,"currency_code":"CAD","in_stock":false},{"title":"Sand \/ XS","offer_id":41266237243447,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ S","offer_id":41266237276215,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ M","offer_id":41266237308983,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ L","offer_id":41266237341751,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ XL","offer_id":41266237374519,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ XXL","offer_id":41266237407287,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ 3XL","offer_id":41266237440055,"sku":"","price":94.0,"currency_code":"CAD","in_stock":false},{"title":"Eggplant \/ XS","offer_id":41323318607927,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Eggplant \/ S","offer_id":41323318640695,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Eggplant \/ M","offer_id":41323318673463,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Eggplant \/ L","offer_id":41323318706231,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Eggplant \/ XL","offer_id":41323318738999,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Eggplant \/ XXL","offer_id":41323318771767,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Eggplant \/ 3XL","offer_id":41323318804535,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/northfleece-navy-5-1800.jpg?v=1764508308"},{"product_id":"northern-lights-t-shirt","title":"Northern Lights T-Shirt","description":"\u003cp\u003eIn the summer of 2024, the northern lights came over Ontario. Not the faint smudge most people picture. The full thing. Pink and green pouring over the lake, going on for hours. If you saw it, you remember.\u003c\/p\u003e\n\u003cp\u003eThis design is from that night. The colours over Lake Muskoka, framed by trees.\u003c\/p\u003e\n\u003cp\u003eIt was a T-Shirt Club design originally, retired August 2024. You voted it back into the permanent collection that Labour Day.\u003c\/p\u003e\n\u003cp\u003ePrinted in our Bala shop. The cotton blend we use breathes in July.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"Black \/ XS","offer_id":41277488726071,"sku":null,"price":17.5,"currency_code":"CAD","in_stock":true},{"title":"Black \/ S","offer_id":41277488791607,"sku":null,"price":17.5,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":41277488857143,"sku":null,"price":17.5,"currency_code":"CAD","in_stock":false},{"title":"Black \/ L","offer_id":41277488922679,"sku":null,"price":17.5,"currency_code":"CAD","in_stock":false},{"title":"Black \/ XL","offer_id":41277488988215,"sku":null,"price":17.5,"currency_code":"CAD","in_stock":false},{"title":"Black \/ XXL","offer_id":41277489053751,"sku":null,"price":17.5,"currency_code":"CAD","in_stock":false},{"title":"Black \/ 3XL","offer_id":41277489119287,"sku":null,"price":17.5,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/northern-lights-shirt-1-1800_15021198-6fb5-45f1-b1be-df6c7f4874ed.jpg?v=1761391570"},{"product_id":"your-spot-hoodie","title":"Your Spot Hoodie","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEveryone's got one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe dock you sit on every morning. The fire pit where the stories get told. Nana's place. The cottage that's been in the family for three generations. The lake you learned to swim in. The campsite you go back to every August. The spot where you proposed. The bay you fish every opener.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt doesn't have to be yours on paper. It just has to be yours.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYour Spot takes your exact coordinates and place name and puts them on a premium heavyweight hoodie. Made to order in our Muskoka shop.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe perfect gift for the person who has a spot they never stop talking about.\"\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePick your colour and size\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDrop a pin on your spot\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eName it whatever you call it\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eWe print it and ship it — typically 3–5 business days\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCustom product. Please double-check your spelling before ordering.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Private Agent DND","offers":[{"title":"Navy \/ XS","offer_id":42130144952375,"sku":null,"price":98.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ S","offer_id":42130145083447,"sku":null,"price":98.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ M","offer_id":42130145214519,"sku":null,"price":98.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ L","offer_id":42130145345591,"sku":null,"price":98.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ XL","offer_id":42130145476663,"sku":null,"price":98.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":42130145607735,"sku":null,"price":98.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ 3XL","offer_id":42130145738807,"sku":null,"price":98.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 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The headlights take over. The road stretches out in front of you and the week slowly disappears in the rearview.\u003c\/p\u003e\n\u003cp data-start=\"295\" data-end=\"339\"\u003eYou don’t talk about it.\u003cbr data-start=\"319\" data-end=\"322\"\u003eYou just feel it.\u003c\/p\u003e\n\u003cp data-start=\"341\" data-end=\"527\"\u003eFriday Night Lights is about that drive. The quiet transition from where you were to where you’re going. The part of the weekend that doesn’t happen at the cottage, but on the way there.\u003c\/p\u003e\n\u003cp data-start=\"529\" data-end=\"711\"\u003eBuilt as the nightfall companion to our best-selling \u003cem data-start=\"582\" data-end=\"604\"\u003eDecisions, Decisions\u003c\/em\u003e shirt, this design captures the same stretch of road, just a few hours later. Darker. Quieter. More yours.\u003c\/p\u003e\n\u003cp data-start=\"805\" data-end=\"849\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eFor those who know, it’s never just a drive.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"XS","offer_id":42147032006711,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":42147032039479,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":42147032072247,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":false},{"title":"L","offer_id":42147032105015,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":42147032137783,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"XXL","offer_id":42147032170551,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"3XL","offer_id":42147032203319,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/friday-night-lights-4-1200x1600.jpg?v=1774090294"},{"product_id":"your-spot-t-shirt","title":"Your Spot T-Shirt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEveryone's got one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe dock you sit on every morning. The fire pit where the stories get told. Nana's place. The cottage that's been in the family for three generations. The lake you learned to swim in. The campsite you go back to every August. The spot where you proposed. The bay you fish every opener.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt doesn't have to be yours on paper. It just has to be yours.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYour Spot takes your exact coordinates and place name and puts them on the softest tee we sell. Made to order in our Muskoka shop.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePick your colour and size\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDrop a pin on your spot\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eName it whatever you call it\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eWe print it and ship it — typically 3–5 business days\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCustom product. 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Made to order in our Muskoka shop.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePick your colour and size\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDrop a pin on your spot\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eName it whatever you call it\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eWe print it and ship it — typically 3–5 business days\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCustom product. 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