{"title":"New Arrivals - Men","description":"\u003cp\u003eWe don't put new pieces out on a schedule. They come when they come. When they do, this is where they land first. Still warm from the printer.\u003c\/p\u003e","products":[{"product_id":"copy-of-antlers-pure-muskoka-lifestyle-co-t-shirt-unisex","title":"Antlers - Pure Muskoka Lifestyle Co. T-Shirt (Unisex)","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eDUE TO THE DEEP DISCOUNT, THESE TEES ARE FINAL SALE\u003c\/h4\u003e\n\u003ch4\u003eA symbol of your deep connection with Muskoka, the great outdoors, and the untamed spirit of the wild.\u003c\/h4\u003e\n\u003cp\u003eThis shirt is more than just apparel; it's a statement of your love for the serene beauty of Muskoka and your passion for the rugged wilderness that surrounds it. The antler logo embodies the strength and resilience of nature, a reflection of the untamed landscapes and tranquil moments that define Muskoka.\u003c\/p\u003e\n\u003cp\u003eCrafted for comfort and style, this t-shirt is your perfect companion for exploring the forests, gazing at the starry skies, or simply savouring the tranquility of the lakes. When you wear it, you carry the essence of Muskoka's natural wonders with you, and you become part of a community that shares your deep appreciation for this enchanting place.\u003c\/p\u003e\n\u003cp\u003eJoin us in celebrating Muskoka's wild heart with our Antler Logo T-Shirt, and let it be a symbol of the connection you feel to this remarkable region—an embodiment of the \"It's a Feeling\" spirit that defines our beloved Muskoka.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"Heather Red \/ S","offer_id":41244277440567,"sku":"","price":17.5,"currency_code":"CAD","in_stock":true},{"title":"Heather Red \/ M","offer_id":41244277473335,"sku":"","price":17.5,"currency_code":"CAD","in_stock":true},{"title":"Heather Red \/ XXL","offer_id":41244277571639,"sku":"","price":17.5,"currency_code":"CAD","in_stock":true},{"title":"Olive Green \/ XS","offer_id":39384936710199,"sku":"","price":17.5,"currency_code":"CAD","in_stock":true},{"title":"Olive Green \/ S","offer_id":32097427914807,"sku":"","price":17.5,"currency_code":"CAD","in_stock":true},{"title":"Olive Green \/ M","offer_id":32097427947575,"sku":"","price":17.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/red-antler-shirt-1-1800.jpg?v=1726086480"},{"product_id":"highway-69-t-shirt-unisex","title":"Highway 69 T-Shirt (Unisex) - Grey","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDUE TO THE DEEP DISCOUNT, THESE TEES ARE FINAL SALE.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAre you a Highway 69er? This t-shirt was designed specifically for you! \u003c\/p\u003e\n\u003cp\u003ePure Muskoka tees are as classic as it gets—familiar in look, but with a level of craftsmanship and thoughtfulness that allows you to wear it with anything.\u003c\/p\u003e\n\u003cp\u003eThis premium tee is sure to become your new favourite.\u003c\/p\u003e\n\u003cp\u003eThis unisex shirt is 4.2 oz., 52% airlume combed and ringspun cotton, 48% polyester. We hand print our t-shirts right here in Muskoka. Washed for everyday softness, this classic fit will help you live that Muskoka feeling.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"Grey \/ XS","offer_id":40172975816759,"sku":"","price":10.5,"currency_code":"CAD","in_stock":true},{"title":"Grey \/ S","offer_id":39567280373815,"sku":"","price":10.5,"currency_code":"CAD","in_stock":true},{"title":"Grey \/ M","offer_id":41851875229751,"sku":null,"price":10.5,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/products\/69-shirt-collection.jpg?v=1712958022"},{"product_id":"canoe-paddle-ornament","title":"Canoe Paddle Ornament","description":"\u003cp\u003eHandcrafted in Muskoka, this sweet little ornament can be used on a tree, as a host\/hostess gift, a gift topper, rear view mirror decoration....or just about anything else you can dream up!\u003c\/p\u003e\n\u003cp\u003eSize: 6\" x 1\" \u003cbr\u003e\u003c\/p\u003e","brand":"Morton Muskoka Chair","offers":[{"title":"Default Title","offer_id":39724906545207,"sku":"","price":7.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/products\/paddle-ornament.jpg?v=1669911607"},{"product_id":"five-paddles-colouring-poster","title":"Five Paddles Colouring Poster","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eWHO LOVES COLOURING? WE DO!\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColouring has long been a favourite pastime for kids, but over recent years it has become increasingly trendy for adults, too! Unlike some fads, colouring is actually really good for you. Colouring is a stress-free activity that relaxes the mind, helps with focus and dexterity, gives us a creative outlet and is just plain fun!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWe have partnered up with local artist, Tammy Coo, to offer you this wonderful, Muskoka themed poster. We hope you’ll experience all of the benefits of colouring while enjoying a scene of your favourite place! These posters are large enough to share with multiple people at once, making it a great way to share quality time with friends and family.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAlso makes a great gift for all ages!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eProduct description:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e18” x 24”\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSmooth, thick paper\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIncludes a small paper sample, for practice, sampling colours\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e24 Crayola coloured pencils with sharpener *optional\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tammy Coo","offers":[{"title":"Just Poster","offer_id":39769029378103,"sku":"","price":20.0,"currency_code":"CAD","in_stock":true},{"title":"Poster With Coloured Pencils and Sharpener","offer_id":39769029410871,"sku":"","price":30.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/products\/fivepaddlescolour_85095624-8f39-4f9e-a08e-30818422276f.jpg?v=1654346006"},{"product_id":"hiking-lifestyle-hat","title":"Hiking Lifestyle Hat","description":"\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Hiker. The blue diamond you've seen at every trailhead. Past the parking lot. Before the climb. Where the road turns into trail. We put it on a structured trucker cap with a mesh back and snapback closure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMeans more if you've put in the miles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Richardson","offers":[{"title":"Default Title","offer_id":39832599068727,"sku":"","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/products\/hiking-hat-2.jpg?v=1669993386"},{"product_id":"bracebridge-coaster","title":"Granite Coaster - Bracebridge","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBring that \"Muskoka Feeling\" to your table with these raw natural granite coasters. Our Acton Island Lifestyle logo is laser etched and painted into the natural, polished granite. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNote: these are substantial heavyweight coasters.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRobust and beautiful are great for stopping spills and stains\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHeat resistant to 150°C (302°F). ideal as a gift for a nature loving friend\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e4 rubber feet per coaster\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eMade in Muskoka 🇨🇦\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSize:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e4\" x 4\" x 3\/8\" (10cm X 10cm x 1cm)\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/Made_in_Ontario_logo_bilingual_1597340750_480x480.png?v=1616084812\" alt=\"Made in Ontario\" width=\"150px\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/Made_in_Ontario_logo_bilingual_1597340750_480x480.png?v=1616084812\"\u003e\u003c\/p\u003e","brand":"Morton Muskoka Chair","offers":[{"title":"Default Title","offer_id":39874998599735,"sku":"","price":15.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/products\/image0.jpg?v=1660677704"},{"product_id":"bala-bay-lifestyle-patch-hat","title":"Bala Bay Lifestyle Patch Hat","description":"\u003ch3\u003eIf you're on Bala Bay this hat was made specifically for you!\u003c\/h3\u003e\n\u003cp\u003eOur Bala Bay Lifetstyle Patch hat is a snapback and is one size fits most. This hat is another instant classic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHat Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTri-Colour - Teal, Navy and Birch\u003c\/li\u003e\n\u003cli\u003eRichardson 112 - Classic trucker (snapback) cap style built with the Richardson quality and fit you’ve come to expect\u003c\/li\u003e\n\u003cli\u003eSHAPE: MidPro\u003c\/li\u003e\n\u003cli\u003eFABRIC: Cotton-Poly\/Nylon Mesh\u003c\/li\u003e\n\u003cli\u003eVISOR: Precurved\u003c\/li\u003e\n\u003cli\u003eSWEATBAND: Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Muskoka","offers":[{"title":"Default Title","offer_id":39889090576439,"sku":"","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/products\/pure-bala-bay-cutout.jpg?v=1668192409"},{"product_id":"mortimers-point-lifestyle-patch-hat","title":"Mortimer's Point Lifestyle Patch Hat","description":"\u003ch3\u003eIf you're on Mortimer's Point this hat was made specifically for you!\u003c\/h3\u003e\n\u003cp\u003eOur Bala Bay Lifetstyle Patch hat is a snapback and is one size fits most. This hat is another instant classic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHat Specs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRichardson 112 - Classic trucker (snapback) cap style built with the Richardson quality and fit you’ve come to expect\u003c\/li\u003e\n\u003cli\u003eSHAPE: MidPro\u003c\/li\u003e\n\u003cli\u003eFABRIC: Cotton-Poly\/Nylon Mesh\u003c\/li\u003e\n\u003cli\u003eVISOR: Precurved\u003c\/li\u003e\n\u003cli\u003eSWEATBAND: Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Muskoka","offers":[{"title":"Default Title","offer_id":39889093427255,"sku":"","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/products\/mortimers-point-hat-cutout-1800.jpg?v=1668255302"},{"product_id":"natures-chair","title":"Nature's Chair","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe chair on the front isn't sitting in a forest. It's made of the forest. The slats are trees, the back is the canopy, the whole thing is what a forest looks like after someone shaped it into something to sit in.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne of our first designs. Still the one we keep printing.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"Forest Green \/ XS","offer_id":41765554618423,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Forest Green \/ S","offer_id":39933157244983,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Forest Green \/ M","offer_id":39933157277751,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Forest Green \/ L","offer_id":39933157310519,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Forest Green \/ XL","offer_id":39933157343287,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Forest Green \/ XXL","offer_id":39933157376055,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Forest Green \/ 3XL","offer_id":39933157408823,"sku":"","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Cardinal \/ XS","offer_id":41818640941111,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Cardinal \/ S","offer_id":41818640744503,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Cardinal \/ M","offer_id":41818640777271,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Cardinal \/ L","offer_id":41818640810039,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":false},{"title":"Cardinal \/ XL","offer_id":41818640842807,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":false},{"title":"Cardinal \/ XXL","offer_id":41818640875575,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":false},{"title":"Cardinal \/ 3XL","offer_id":41818640908343,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/products\/natures-chair2.jpg?v=1761391518"},{"product_id":"golf-ball-marker","title":"Golf Ball Marker","description":"\u003cp\u003e\u003cspan\u003eShow your love of Muskoka with our PM logo golf ball marker! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is necessary in golf to mark your ball once it is on the green in order to allow players further away to putt. If players did not mark their golf balls, then other players might hit the ball with their ball when they putt. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAntique nickel. 1” x 1”.\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"Default Title","offer_id":40004460576823,"sku":"","price":4.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/products\/pure-muskoka-golf-ball-marker.jpg?v=1667911610"},{"product_id":"muskoka-colouring-poster","title":"Muskoka Colouring Poster","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eWHO LOVES COLOURING? WE DO!\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColouring has long been a favourite pastime for kids, but over recent years it has become increasingly trendy for adults, too! Unlike some fads, colouring is actually really good for you. Colouring is a stress-free activity that relaxes the mind, helps with focus and dexterity, gives us a creative outlet and is just plain fun!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWe have partnered up with local artist, Tammy Coo, to offer you this wonderful, Muskoka themed poster. We hope you’ll experience all of the benefits of colouring while enjoying a scene of your favourite place! These posters are large enough to share with multiple people at once, making it a great way to share quality time with friends and family.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAlso makes a great gift for all ages!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eProduct description:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e18” x 24”\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSmooth, thick paper\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIncludes a small paper sample, for practice, sampling colours\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e24 Crayola coloured pencils with sharpener *optional\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tammy Coo","offers":[{"title":"Just Poster","offer_id":40037124571191,"sku":"","price":20.0,"currency_code":"CAD","in_stock":true},{"title":"Poster With Coloured Pencils and Sharpener","offer_id":40037124603959,"sku":null,"price":30.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/muskoka-poster.jpg?v=1693055383"},{"product_id":"highway-11-patch-hat-black","title":"Highway 11 Patch Hat (Black)","description":"\u003cp\u003eHighway 11. North out of Barrie, through Orillia and Gravenhurst, into Bracebridge, Huntsville, and points beyond. Where the city falls behind. Where the lake names start showing up on the signs. We put the patch on a structured trucker cap with a mesh back and snapback closure.\u003c\/p\u003e\n\u003cp\u003eWear the road.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"Default Title","offer_id":40037147770935,"sku":"","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/products\/11-hat.jpg?v=1670358606"},{"product_id":"berber-blanket","title":"Berber Blanket","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe blanket that ends up on whoever's nearest. Couch, truck, dock, dog. Berber fleece, washable, no precious treatment required. Not the one you save for company. The one you actually use.\u003c\/p\u003e","brand":"Attraction","offers":[{"title":"Frosted Linen \/ 57\" x 70\"","offer_id":40053847064631,"sku":"","price":73.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/products\/berber-blanket-linen.jpg?v=1761391163"},{"product_id":"bonfire-t-shirt","title":"Bonfire T-Shirt","description":"\u003cp\u003eThere's nothing quite like the crackling of the flames, the cozy glow of the fire, and the sound of laughter and storytelling that fills the air when gathered with friends and family around a bonfire in Muskoka. \u003cbr\u003e\u003cbr\u003eCrafted from soft, high-quality fabric and featuring this unique, outdoors-inspired design, this t-shirt is the perfect way to show off your love for the natural beauty and rich traditions of Muskoka. With its relaxed fit and comfortable feel, it's sure to become a go-to item in your wardrobe for years to come.\u003cbr\u003e\u003cbr\u003eSo why wait? Grab your Muskoka bonfire t-shirt today and experience the beauty and nostalgia of the great outdoors. 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Whether you’re exploring the rugged outdoors or lounging by the fire, this versatile shirt has you covered in comfort and style.\u003cstrong data-v-f785b292=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"Navy \/ XS","offer_id":41266236194871,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ S","offer_id":41266236227639,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ M","offer_id":41266236260407,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ L","offer_id":41266236293175,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ XL","offer_id":41266236325943,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ XXL","offer_id":41266236358711,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ 3XL","offer_id":41266236981303,"sku":"","price":94.0,"currency_code":"CAD","in_stock":false},{"title":"Sand \/ XS","offer_id":41266237243447,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ S","offer_id":41266237276215,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ M","offer_id":41266237308983,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ L","offer_id":41266237341751,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ XL","offer_id":41266237374519,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ XXL","offer_id":41266237407287,"sku":"","price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ 3XL","offer_id":41266237440055,"sku":"","price":94.0,"currency_code":"CAD","in_stock":false},{"title":"Eggplant \/ XS","offer_id":41323318607927,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Eggplant \/ S","offer_id":41323318640695,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Eggplant \/ M","offer_id":41323318673463,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Eggplant \/ L","offer_id":41323318706231,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Eggplant \/ XL","offer_id":41323318738999,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Eggplant \/ XXL","offer_id":41323318771767,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true},{"title":"Eggplant \/ 3XL","offer_id":41323318804535,"sku":null,"price":94.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/northfleece-navy-5-1800.jpg?v=1764508308"},{"product_id":"northern-lights-t-shirt","title":"Northern Lights T-Shirt","description":"\u003cp\u003eIn the summer of 2024, the northern lights came over Ontario. Not the faint smudge most people picture. The full thing. Pink and green pouring over the lake, going on for hours. If you saw it, you remember.\u003c\/p\u003e\n\u003cp\u003eThis design is from that night. The colours over Lake Muskoka, framed by trees.\u003c\/p\u003e\n\u003cp\u003eIt was a T-Shirt Club design originally, retired August 2024. You voted it back into the permanent collection that Labour Day.\u003c\/p\u003e\n\u003cp\u003ePrinted in our Bala shop. The cotton blend we use breathes in July.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"Black \/ XS","offer_id":41277488726071,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ S","offer_id":41277488791607,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":41277488857143,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ L","offer_id":41277488922679,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XL","offer_id":41277488988215,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XXL","offer_id":41277489053751,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 3XL","offer_id":41277489119287,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/northern-lights-shirt-1-1800_15021198-6fb5-45f1-b1be-df6c7f4874ed.jpg?v=1761391570"},{"product_id":"muskoka-license-plate-t-shirt-1","title":"Muskoka License Plate T-Shirt","description":"\u003cp\u003eWhere you live and where you belong aren't always the same thing. A license plate registers a car to a place. This does the same for the person wearing it. 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Built for those who embrace the outdoors and cherish life's simple pleasures, this hoodie embodies our belief that \u003cem\u003e\"It’s more than just a place, it’s a feeling.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted from premium heavyweight 420gm 3-end fleece, this hoodie offers a rugged, durable hand feel while maintaining an ultra-soft finish. Its oversized, drop-shoulder design provides a relaxed fit, ideal for cozy evenings by the lake or crisp autumn hikes through the woods. The modern silhouette, with its streamlined stitching and no drawcord, ensures a minimalist look that elevates your casual wardrobe.\u003c\/p\u003e\n\u003cp\u003eOur signature transparent logo graces the chest, a subtle nod to the Muskoka lifestyle we all hold dear. Whether you’re lounging at the cottage, gathering around a bonfire, or strolling the forest trails, this hoodie delivers warmth, comfort, and timeless Muskoka style.\u003c\/p\u003e","brand":"Independent","offers":[{"title":"Charcoal Black \/ XS \/ Unisex","offer_id":41289929785399,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Black \/ SM \/ Unisex","offer_id":41289929883703,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Black \/ M \/ Unisex","offer_id":41289929982007,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Black \/ L \/ Unisex","offer_id":41289930080311,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Black \/ XL \/ Unisex","offer_id":41289930178615,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Black \/ XXL \/ Unisex","offer_id":41289930276919,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Black \/ 3XL \/ Unisex","offer_id":41289930375223,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Ivory \/ XS \/ Unisex","offer_id":41289929752631,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Ivory \/ SM \/ Unisex","offer_id":41289929850935,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Ivory \/ M \/ Unisex","offer_id":41289929949239,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Ivory \/ L \/ Unisex","offer_id":41289930047543,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Ivory \/ XL \/ Unisex","offer_id":41289930145847,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Ivory \/ XXL \/ Unisex","offer_id":41289930244151,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Ivory \/ 3XL \/ Unisex","offer_id":41289930342455,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Cottage Blue \/ XS \/ Unisex","offer_id":41289929818167,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Cottage Blue \/ SM \/ Unisex","offer_id":41289929916471,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Cottage Blue \/ M \/ Unisex","offer_id":41289930014775,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Cottage Blue \/ L \/ Unisex","offer_id":41289930113079,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Cottage Blue \/ XL \/ Unisex","offer_id":41289930211383,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Cottage Blue \/ XXL \/ Unisex","offer_id":41289930309687,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"Cottage Blue \/ 3XL \/ Unisex","offer_id":41289930407991,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/cottage-blue-signature-hoodie-1-1800_f2a1aad3-5276-419c-9dcf-8dbb51f09a78.jpg?v=1761391677"},{"product_id":"kids-northern-lights-t-shirt","title":"Northern LIghts Kids T-Shirt","description":"\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eIntroducing the Kids' Northern Lights T-Shirt: Ignite Their Love for the Outdoors!\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003eThere's a indescribable feeling while witnessing the Northern Lights, especially in Muskoka! This design, originally exclusive to our cherished T-shirt Club members, has emerged as the crowd favourite through our annual vote – and it's easy to see why.\u003c\/p\u003e\n\u003cp\u003eIn the early summer of 2024 Ontario was blessed with \u003ca href=\"https:\/\/www.puremuskoka.com\/blogs\/journal\/the-northern-lights-in-muskoka-not-just-your-average-light-show\" title=\"2024 Northern Lights In Muskoka\"\u003eone of the most dramatic  displays of Northern Lights\u003c\/a\u003e in recent memory. The colours painted the night sky, casting a serene glow over Lake Muskoka. Framed by the silhouette of towering trees, this design encapsulates the very heart of Muskoka – a place where tranquility and natural beauty reign supreme.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"S","offer_id":41377463566391,"sku":null,"price":25.0,"currency_code":"CAD","in_stock":false},{"title":"M","offer_id":41377463599159,"sku":null,"price":25.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":41377463631927,"sku":null,"price":25.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":41377463664695,"sku":null,"price":25.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/kids-northern-lights-1-1800.jpg?v=1731788774"},{"product_id":"muskoka-heartbeat-hoodie-unisex","title":"Muskoka Heartbeat Hoodie (Unisex)","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA heartbeat. Pulse line. ECG. You've seen it. Usually on a monitor, in a hospital scene, in a movie when someone's about to go.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe thought about what keeps us going up here. The lake. The long shoulder seasons. The drive home in October. Different things for different people. But everyone we know has Muskoka somewhere in their line. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe hid the word inside the heartbeat. You have to look. Once you find it, you can't unsee it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHeavyweight cotton blend, screen-printed by hand in our Bala shop. \u003c\/p\u003e","brand":"Independent","offers":[{"title":"Black \/ XS \/ Unisex","offer_id":41846033547319,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ SM \/ Unisex","offer_id":41411289153591,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M \/ Unisex","offer_id":41411289251895,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ L \/ Unisex","offer_id":41411289350199,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XL \/ Unisex","offer_id":41411289448503,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XXL \/ Unisex","offer_id":41411289546807,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 3XL \/ Unisex","offer_id":41927840006199,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Heather Grey \/ XS \/ Unisex","offer_id":41926792183863,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Heather Grey \/ SM \/ Unisex","offer_id":41926792020023,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Heather Grey \/ M \/ Unisex","offer_id":41926792052791,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Heather Grey \/ L \/ Unisex","offer_id":41926792085559,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Heather Grey \/ XL \/ Unisex","offer_id":41926792118327,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Heather Grey \/ XXL \/ Unisex","offer_id":41926792151095,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"Heather Grey \/ 3XL \/ Unisex","offer_id":41927840038967,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/heartbeat-hoodie-black-andy-1.jpg?v=1761390986"},{"product_id":"midweight-quarter-zip-polo","title":"Midweight Quarter Zip Polo","description":"\u003cp\u003eExperience the perfect blend of style, comfort, and timeless versatility with the \u003cstrong\u003ePure Muskoka Midweight Quarter Zip Polo\u003c\/strong\u003e. 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The \u003cstrong\u003estandard fit\u003c\/strong\u003e ensures all-day comfort, while premium features like a #5 metal exposed zipper, 1x1 ribbing at cuffs and waistband, and split stitch double-needle sewing add durability and subtle sophistication.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Pure Muskoka","offers":[{"title":"Navy \/ Unisex \/ XS","offer_id":41440438255671,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ Unisex \/ S","offer_id":41440438353975,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":false},{"title":"Navy \/ Unisex \/ M","offer_id":41440438452279,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ Unisex \/ L","offer_id":41440438550583,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ Unisex \/ XL","offer_id":41440438648887,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ Unisex \/ XXL","offer_id":41440438747191,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ Unisex \/ 3XL","offer_id":41440438812727,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Khaki \/ Unisex \/ XS","offer_id":41440438288439,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Khaki \/ Unisex \/ S","offer_id":41440438386743,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Khaki \/ Unisex \/ M","offer_id":41440438485047,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Khaki \/ Unisex \/ L","offer_id":41440438583351,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Khaki \/ Unisex \/ XL","offer_id":41440438681655,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Khaki \/ Unisex \/ XXL","offer_id":41440438779959,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Khaki \/ Unisex \/ 3XL","offer_id":41440438845495,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Alpine Green \/ Unisex \/ XS","offer_id":41892836343863,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Alpine Green \/ Unisex \/ S","offer_id":41892836376631,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Alpine Green \/ Unisex \/ M","offer_id":41892836409399,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Alpine Green \/ Unisex \/ L","offer_id":41892836442167,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Alpine Green \/ Unisex \/ XL","offer_id":41892836474935,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Alpine Green \/ Unisex \/ XXL","offer_id":41892836507703,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true},{"title":"Alpine Green \/ Unisex \/ 3XL","offer_id":41892836540471,"sku":null,"price":88.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/quarter-zip-charcoal-2-1800.jpg?v=1758732517"},{"product_id":"its-who-i-am-t-shirt","title":"It's Who I Am T-Shirt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIt's Not Where I Am. It's Who I Am.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSeven words and a red maple leaf, set across the chest.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is our fifth Canada Day drop. The 2022, 2023, and 2024 versions sold out, and people kept asking for it back. The design hasn't changed because the idea hasn't.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBeing Canadian isn't a postal code. It's a way of standing in the world. Quiet, capable, comfortable in its own skin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe tee is the everyday version. The one that ends up on your back when you're not thinking about what you're wearing. Worn at the lake, under a flannel in October, packed in the bag without ceremony.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThree colours, with the print in black or white to suit. Sized XS to 3XL. Made to order in our Bracebridge shop on a soft cotton blend that wears in fast and softens with every wash.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWear it for the long weekend. Wear it all year.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBecause Canada isn't where you're standing. 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A path worn through the pines. A favourite mug on the shelf. A hoodie with a decade of summers in the seams.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOur Heritage Hoodie carries the PURE MUSKOKA LIFESTYLE CO. design on heavyweight fleece that softens a little more every time you wear it. A nod to where this started. A piece built for wherever it goes next.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAvailable in six colours. Unisex fit. 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Then it goes in \u003ca href=\"https:\/\/www.puremuskoka.com\/pages\/the-vault\" title=\"The Vault - Pure Muskoka\"\u003eThe Vault\u003c\/a\u003e. \u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"White \/ XS","offer_id":42244692049975,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ S","offer_id":42244692082743,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":42244692115511,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":42244692148279,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":42244692181047,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":42244692213815,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ 3XL","offer_id":42244692246583,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/i-like-turtles-andy-1-1200x1600.jpg?v=1779489214"},{"product_id":"the-boat-flag-t-shirt","title":"The Boat Flag T-Shirt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery Canada Day we make a shirt. 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The flag had been on that boat for years before we ever pointed a camera at it. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePrinted and finished in our Bala shop.\u003c\/p\u003e","brand":"Pure Muskoka","offers":[{"title":"XS","offer_id":42255760523319,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":42255760556087,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":42255760588855,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":42255760621623,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":42255760654391,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"XXL","offer_id":42255760687159,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"3XL","offer_id":42255760719927,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1932\/5239\/files\/boat-flag-1200x1600-flat-lay-2.jpg?v=1780505630"}],"url":"https:\/\/www.puremuskoka.com\/collections\/new-arrivals-men.oembed","provider":"Pure Muskoka","version":"1.0","type":"link"}