About Us


Our Goal Is To Be A Reflection Of Your Muskoka And Whatever It Means To You

Whatever your experience of this magical place, Pure Muskoka will reflect it back to you. It is our hope that you are reminded and inspired and fall in love with it again, every single day, whether you are here in the flesh or living vicariously through our photos, videos and pages.

Muskoka is impossible to put into words (although we did try once), but once you’re here, you get it.

Our Story

We know the above description is pretty vague when it comes to learning more about Pure Muskoka. But we really believe that it is more about Muskoka than us.

Many have sent us messages asking if they could learn more about our story so we created this page for the curious ones.

We are the peace you feel while sitting on the edge of the dock in the early morning. We are the elation that fills you as you’re flying in a boat with the wind in your hair.  We are the enchantment of a loon’s call echoing through your consciousness. We are the excitement that flows through you at the sight of a deer running into the woods or a Pileated Woodpecker landing in a nearby tree. We are even the frustration felt at the hand of pesky black flies and 7 feet of snow.

It’s all about the content...We believe that, as a consumer, advertising doesn’t need to make you shudder and have that feeling like you’re being interrupted and manipulated. Businesses have great stories to tell and consumers want to know about them. But you have to have respect for the consumer, provide them value and engage them with content that they actually care about.

This is where we come in.

Pure Muskoka – The Business

Pure Muskoka was conceived as a local Digital Media company that offers unique, targeted advertising opportunities for business that serve our community.

We are leading edge with our approach and have managed to win over the hearts and minds of those passionate about Muskoka. If you’re interested in working with us click the button below.